Drift is a leading active lifestyle focused technology company. Our award winning cameras enable users to capture and share their most exciting moments from their point of view and other unique perspectives. We believe in living outside the box and being different to the mainstream.

It’s all about you. Everything we make should be part of you, simple, intuitive and unobtrusive you don’t even realize you are using it. We believe in great design and being the first to develop innovative new features. We believe in creating what you need, not what we want to sell you. We don’t push gimmicks and flashy new technology that sounds great but you can’t use. We want you to use what we create, not be confused and frustrated by it.